Commercial product direction
Define the customer, occasion, silhouette mix, color story and intended price position so each selected style has a clear role in the assortment.

For Dutch occasionwear brands & boutiques
Define the customer, occasion, silhouette mix, color story and intended price position so each selected style has a clear role in the assortment.
Confirm fiber composition, care wording, responsible economic-operator details and the Dutch product or packaging information required for the intended sales channel.
Use sales history or customer assumptions to distribute each 30-piece color minimum across the agreed four-size range.
What to include in your first brief
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