1. Define the commercial brief
Explain who the collection is for, where it will sell and when it needs to launch. Include the intended product category, approximate quantities, size range and target positioning.
Reference images are useful, but they should be accompanied by notes about what matters: silhouette, neckline, fabric effect, embellishment level or fit. This prevents a reference from being interpreted as a request to copy every detail.
2. Resolve materials and construction
The development team reviews fabric behavior, support, lining, closures and decorative techniques. Some visual effects can be achieved through several materials with different cost, weight and production implications.
At this stage, identify details that must remain fixed and areas where the factory may propose alternatives. Confirm colors using physical references whenever color accuracy is commercially important.
3. Review the sample systematically
Evaluate the sample on a suitable body or form and record comments consistently. Review overall proportion first, then fit, construction, materials and finishing.
Provide measurements, marked photographs and one consolidated comment list. Conflicting comments from different messages can slow the next revision and introduce uncertainty.
- Overall silhouette and balance
- Fit and internal support
- Material and color
- Decoration placement
- Construction and finishing
4. Approve production information
Bulk production should begin from an agreed specification. Confirm the approved sample status, graded measurements, size and color breakdown, labels, packing instructions and delivery terms.
Keep one clear record of the final decisions. For repeat orders, document approved changes rather than relying on memory or informal chat history.